CPSC & Target Announce New In-Store Recall Notification System

FOR IMMEDIATE RELEASE
December 18, 2008
Release #09-070
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908
Target Communications: (612) 696-3400
Target Guest Relations: (800) 440-0680

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission (CPSC) is joining Target, of Minneapolis, Minn., today in announcing a new notification system for communicating product recalls in Target stores nationwide. Target’s innovative safety and recall notification program involves posting signs throughout its stores that direct guests to gift registry kiosks near the Guest Service desk to learn about recalled products.

Through the kiosk system, guests in Target stores will have easy access to notices of new or past recalls for all product categories and can print copies of safety and recall notices to take with them.

Target will continue to post safety and recall information at Target.com, provide links to the CPSC and related Web sites, and send e-mails to guests who have purchased recalled products online. To further increase awareness of recalls, Target has introduced a new process for eligible Target REDcard account holders, which provides recorded phone messages for guests who purchase an item that has been recalled.


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